I Made Cold Email Pitch Proposals
Hey there! For the next 30 days, I will be creating marketing material for a startup called In Stock to expand their customer base and build new business partnerships. Below, you’ll find my sample email pitches that I created. To explore my entire project, click here.
Below, you’ll find my email proposals for potential business partners. Each pitch has its own theme: Personal, Motivational, and Inclusive. I used different approaches in the hopes to later test run these pitches on potential partners for In Stock and find which is the most effective.
For the personal pitch, the recipient is driven to follow up. Making it seem as if they are missing out while their competitors are gaining an edge, will push them to act quickly.
The motivational pitch comes off as warm and inviting. I wanted the recipient to feel as if they were getting special treatment. By reaching out, I am looking out for their best interest so they can do well.
The inclusive pitch is meant to invoke feelings of togetherness. By pushing the “team” idea, the recipient is likely to be driven by their longing to be a part of a winning group.
Personal Pitch
To: (business owner, manager, decision-maker)
From: (name@instock.com)
Subject: 10 minutes of your time?
Hello (Name),
Carolyn from In Stock here!
I would love to offer you a partnership opportunity that will expand your customer outreach and boost your cash flow! We’ve partnered with other businesses in your area and would hate for you to miss out. Let’s set up a time to chat for 10 minutes. I’m available M-F 9 am-5 pm CST. Schedule your time slot here.
Hope to hear from you soon (name)!
Carolyn Heard
In Stock Marketing Team
123–456–7890
Motivational Pitch
To: (business owner, manager, decision-maker)
From: (name@instock.com)
Subject: You don’t want to wait on this.
Hello (Name),
We want to see you be great! That’s why our team is offering you access to thousands of more customers by joining our network of business partners. Let’s set up a time to chat for 10 minutes. Our team is available M-F 9 am-5 pm CST. Schedule your time slot here.
Here’s to your future success!
Warm Wishes,
Carolyn Heard
In Stock Marketing Team
123–456–7890
Inclusive Pitch
To: (business owner, manager, decision-maker)
From: (name@instock.com)
Subject: Want to join the All-Star team?
Hello (Name),
Our business partners are scoring new customers every day! In Stock makes it easy for customers to find your business and even easier for them to keep coming back. Let’s set up a time to chat for 10 minutes so we can get you on the team! We’re available M-F 9 am-5 pm CST. Schedule your time slot here.
We’re looking forward to it!
Cheers,
Carolyn Heard
In Stock Marketing Team
123–456–7890
