How I Made a Landing Page for Truebill
In a world where we often think less and spend more, it feels almost impossible to gain financial control. Truebill assists poor money-handlers in achieving their financial goals, thus paving the way towards financial freedom.
I previously made a series of Facebook ads for Truebill, which you can check out here. The project inspired me to take a deeper look into the ways the company could grow. I chose to appeal to their audience by creating a promotion for people who are first-time renters/homebuyers. This promotion allows access to Truebill’s premium features for free for a 90 day period.
The landing page for the promotion educates the audience on what Truebill has to offer, provides the link for them to sign up, and gives them the option to subscribe to get updates on Truebill’s company blog. I also made a quick video of my process. You can check it out here!
Audience
I chose to gear this promotion towards first-time renters/buyers because they would benefit the most from Truebill’s services and would likely remain customers after the free promotional period. Making a move often signifies a career change or a major life change like getting married or having kids. These events greatly impact a person’s finances and create a worry that Truebill is there to handle.
Intro: Grabbing attention
In keeping with the idea behind the promotion, I chose to use a picture of a young couple moving into their first home. The audience will have an instant connection with the image, thus creating trust.
The text reads, “Financial freedom is only a few clicks away. Let’s get you started.” This appeals to the audience by showcasing what they want (financial freedom) and it is personable by addressing them directly (you).
Beneath the text, there is a “Create account” button that will directly lead the audience to the registration page where they can take advantage of the promotion.
The What:
This portion tells the audience what the promotion is about and how it can be beneficial. I chose the image because it signifies financial growth, which is the current goal for the reader.
The text reads:
“We are here to help.
Getting into a new place can be stressful. We want to put your finical worries to rest by providing you with our premium features for FREE. You’ll get advice from our financial experts that will allow you to spend less, save big, and enjoy more!”
The How:
This portion summarises how Truebill works in 3 easy to read steps. It also includes a button that says, “Get My Premium Benefits” which will again take them to the registration page.
The text says:
“ Here’s what we’ll do.
- Cancel unwanted subscriptions
- Optimize your spending
- Lower your bills”
Building Trust:
This section showcases customer reviews to help the audience build trust in the company if they have not been convinced to sign up yet. I used reviews that are displayed on Truebill’s website which can be found here.
The Second Option:
The last piece presents an option for the audience to sign up to get connected to Truebill’s company blog. This is a great backup for a reader that is not willing to sign up for the promo. If they subscribe to the blog updates, they will be continuously exposed to Truebill’s content and will be more likely to sign up in the future.
The Results:
Truebill can be beneficial for anyone with a bank account, but appealing to a specific audience will drastically increase sales. First-time renters and buyers are in a unique position that they don’t have any experience in. They are actively looking for financial solutions. This promotion will put Truebill right in their sights, draw them in, and create a long-lasting connection.
