How I Created Marketing Material and B2B Pitches for a Startup, In Stock: Overview
Hey there! For the next 30 days, I will be creating marketing material for a startup called In Stock to expand their customer base and build new business partnerships. Below is my project overview. To explore my entire project, click here.
My goal for this project is to help In Stock grow to reach more customers and help them gain more business partners. I will be creating a marketing campaign including social media ads and emails to reach out to customers. I’ll also create a pitch script for business partnerships for face to face interactions as well as email correspondence. My process will be documented in blog posts, and Loom videos. My project landing page will have my documentation listed step by step.
Goals
- Create effective marketing ads (4 )
- Develop pitch emails for business partners (3 Scripts)
- Document my research on finding effective methods
- Deliver ads and scripts to In Stock to grow their business
Tech Tools
- Hubspot
- Canva
- Trello
- Hunter.iO
Process
Week 1:
Research what makes ads effective
Identify In Stock’s customer base
Document findings with blog post
Week 2:
Create Ads
Document Tech Tool
Research what makes pitches effective
Week 3:
Create email pitches
Gather leads list
Document process with video
Week 4:
Finalize posts and publish
Send In Stock ads and scripts
Document In Stock’s response (if any)