How I Created Marketing Material and B2B Pitches for a Startup, In Stock: Overview

Hey there! For the next 30 days, I will be creating marketing material for a startup called In Stock to expand their customer base and build new business partnerships. Below is my project overview. To explore my entire project, click here.

My goal for this project is to help In Stock grow to reach more customers and help them gain more business partners. I will be creating a marketing campaign including social media ads and emails to reach out to customers. I’ll also create a pitch script for business partnerships for face to face interactions as well as email correspondence. My process will be documented in blog posts, and Loom videos. My project landing page will have my documentation listed step by step.

Goals

1. Create effective marketing ads (4 )
2. Develop pitch emails for business partners (3 Scripts)
3. Document my research on finding effective methods
4. Deliver ads and scripts to In Stock to grow their business

Tech Tools

1. Hubspot
2. Canva
3. Trello
4. Hunter.iO

Process

Week 1:

Research what makes ads effective

Identify In Stock’s customer base

Document findings with blog post

Week 2:

Create Ads

Document Tech Tool

Research what makes pitches effective

Week 3:

Create email pitches

Gather leads list

Document process with video

Week 4:

Finalize posts and publish

Send In Stock ads and scripts

Document In Stock’s response (if any)